Job Details

Company Description

Founded in 1912, East Tennessee REALTORS is a regional trade association representing more than 6,000 members across 12 counties in every aspect of the real estate industry, including residential, commercial, property management, and appraisal services. Members of East Tennessee REALTORS are also members of our state association (Tennessee REALTORS) and the National Association of REALTORS.

East Tennessee REALTORS offers a modern, flexible work environment, a competitive benefits package and robust professional development opportunities.

Role Description

The Communications Coordinator leads all of the association's internal and external communications and outreach, communicating the value that ETNR provides to its members and the general public through policy advocacy, professional development, community building and contributing to the region's economic wellbeing.

The Coordinator designs and executes the association's communications strategy and collaborates with staff, members, external vendors and community partners to maintain ETNR's reputation as a trusted regional authority in real estate.

Responsibilities

• Position ETNR as the regional authority on real estate, development and housing and seek opportunities to highlight its membership's expertise, professionalism and ethics
• Create and execute annual communications strategic plan for all ETNR channels, including member outreach and external communications, in collaboration with staff and external public relations vendor
• Manage ETNR's social media presence by executing annual strategic plan and seeking timely opportunities for relevant content creation
• Coordinate and execute media-related activities such as drafting press releases, coordinating interviews and applying for awards
• Maintain up-to-date materials on ETNR's website that reflect association activities and priorities
• Manage ETNR's external public relations firm and contract, maximizing value
• Maintain relationships with media outlets, reporters, editors and other industry professionals
• Create simple graphics and videos for use on ETNR channels and work with external vendors for in-depth visual projects
• Expediently draft and post urgent notices as needed
• Collaborate with state and National REALTOR associations to share resources, promote aligned messaging, and support joint communication initiatives
• Stay informed about emerging media trends and assist with identifying new opportunities to expand media presence
• Participate in state and national training and networking opportunities as a representative of the association, maintaining ETNR's stellar reputation among industry colleagues
• Attend occasional after-hours ETNR events to capture content
• Perform other duties as assigned

Qualifications

• Proactive working style with excellent time management skills
• Extremely proficient in written and oral communication and editing
• Familiarity with AP Style
• Demonstrated proficiency in digital and social media content, primarily Facebook, Instagram, YouTube, LinkedIn and TikTok
• Proficiency in Canva and CapCuts or comparable social media graphic tools
• Bachelor's degree in communications, public relations, journalism, marketing, or a related field
• 1-3 years of relevant experience in media relations, communications, or public affairs (internships may be considered)
• Experience supporting events and media coordination preferred
• Salary and title commensurate with experience